Schwarzkopf Brand Activation
Schwarzkopf wanted a Calgary reception that felt as on-brand as one of their product launches. The food, the service flow, and the dessert colours all had to read as theirs from the first passed tray to the last bite.
Client:
Henkel Consumer Brands (Schwarzkopf)
Venue:
The Grand Theatre, Calgary
Guest Count:
340
Style:
Butlered reception, full passed hors d'oeuvres
Type:
Corporate brand activation
Our team built a fully passed menu service, with no stationary food and minimal footprint in the venue's theater space. Service staff wore strapped trays labeled by item, moving fluidly across both levels to keep the experience continuous. Dietary needs were carefully accommodated throughout, with gluten-free and vegetarian options built into nearly every course.
To tie the event back to the Schwarzkopf brand, our pastry team custom-colored desserts — including mini rainbow éclairs and fruit-based dessert shooters — to match the brand's signature palette, turning the final course into a visual extension of the brand itself.
9,600 individual passed bites across nine menu items, served continuously over a two-hour reception by a team of 7 chefs, 20 service staff, and 5 bartenders.
